Pepsi Super Bowl 50 Halftime Show

Global superstars COLDPLAY, winners of seven Grammy Awards, will perform at the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS Sunday, Feb. 7, 2016, the NFL announced  during halftime of the Thursday Night Football game between the Green Bay Packers and Detroit Lions on CBS and NFL Network.   Fan Engagement With Behind The Scenes […]

Mercedes Launches Winter Event Campaign

Mercedes-Benz has launched Winter Event Campaign featuring offers for 2016 C Class Sport Sedans and Coupes with ad spots that stress on the limited availability of offers.

The Spot Early Risers shows a family that get Mercedes-Benz delivered as a Gift with a couple being delighted on getting the Mercedes-Benz delivered to their house as a gift.

The other spot Switcheroo, shows Santa swapping the sleigh for a Mercedes-Benz to deliver gifts with the voice over How else do you think he gets around so fast?

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Apps The Way Audiences Like It

Apps are popular with the audiences and it’s not surprising that event marketers as well as sponsoring brands are bucking the trend. Clean and Clear has taken events marketing with apps a step forward by signing up Social Media Celebrity Lauren for brand endorsement at the 2014 MTV VMAs. The Instagram profile is updated to […]

Five Ways to Dazzle your Brand at Events

1. Launch a Campaign at an Event
Apple launched its new Every Apple TV Ad featured above at the Oscars with apps as the hero and the ad theme being linked to the movies.
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