Snickers teaser ad for the Super Bowl 50 campaign wishes Mr Super Bowl a Happy 50th Birthday. The teaser ad has a funny take on iconic Happy Birthday Mr. President sung by Marilyn Monroe, with a tagline “The Blonde Bombshell Is Back”. The spot opens to a loud cheering from the audience, followed by Marilyn Monroe lookalike performing in a grave voice to a disgruntled audience. The ad spot seems to be a continuation of “You’re not you, when you are hungry” campaign.
According to AdAge, Snickers teaser for the spot that will air in the big game, a hungry Marilyn Monroe prepares to reprise her iconic “Happy Birthday” performance to celebrate the Super Bowl’s 50th anniversary, but with a far less seductive voice.
“Since we’re kicking-off the ’50’ celebration of one of the world’s most iconic events it seemed only fitting to cast Marilyn Monroe, a Hollywood icon with global appeal, to help us celebrate,” said Allison Miazga-Bedrick, director, Snickers Brand. “But this is just a small glimpse of what America should expect from Snickers on Super Bowl Sunday. As always the ad will feature a funny surprise that we’re confident will satisfy fans hungry for a laugh.”
Snickers has earlier launched a no purchase necessary Facebook contest “Make Super Bowl even Sweeter” for Super Bowl fans and has created a digital experience where a MEME generator lets the user identify their “Hunger” personality.