Snickers’ Super Bowl 50 Teaser Satisfies

MarilynsnickersSnickers  teaser ad for the Super Bowl 50 campaign wishes Mr Super Bowl a Happy 50th Birthday. The teaser ad has a funny take on iconic Happy Birthday Mr. President sung by Marilyn Monroe, with a tagline “The Blonde Bombshell Is Back”. The spot opens to a loud cheering from the audience, followed by Marilyn Monroe lookalike performing in a grave voice to a disgruntled audience. The ad spot seems to be a continuation of “You’re not you, when you are hungry” campaign.

According to AdAge, Snickers teaser for the spot that will air in the big game, a hungry Marilyn Monroe prepares to reprise her iconic “Happy Birthday” performance to celebrate the Super Bowl’s 50th anniversary, but with a far less seductive voice.

“Since we’re kicking-off the ’50’ celebration of one of the world’s most iconic events it seemed only fitting to cast Marilyn Monroe, a Hollywood icon with global appeal, to help us celebrate,” said Allison Miazga-Bedrick, director, Snickers Brand. “But this is just a small glimpse of what America should expect from Snickers on Super Bowl Sunday. As always the ad will feature a funny surprise that we’re confident will satisfy fans hungry for a laugh.”

The commercial was created by BBDO New York. It will run in the first quarter of the Super Bowl on Feb. 7, 2016, airing live on CBS.

 

Snickers has earlier launched a no purchase necessary Facebook contest “Make Super Bowl even Sweeter” for Super Bowl fans and has created a digital experience where a MEME generator lets the user identify their “Hunger” personality.

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