Hyundai as an official sponsor of the NFL has gone with some of the names to reckon with to direct their Super Bowl ads. Hyundai’s campaign strategy that centers around storytelling approach , has launched teasers that build on the story that is likely to unfold in the next few days.
Hyundai ads will feature, the Genesis luxury sedan and the all-new 2017 Elantra. The Elantra will get two separate ads while the Genesis only one spot, though the total number of ads is four.
“We collaborated with these world-class directors to create what we think will be incredibly engaging and memorable ads,” said Hyundai’s chief marketing officer Dean Evans. “As we are finishing up shooting the spots, seeing their talent and skill in storytelling was inspirational to our entire team. We can’t wait to see the finished products.”
Hyundai Has released a series of trailers, building up to the Super Bowl spot. The campaign for Elantra is title the Chase and for Genesis is titled the date.