Doritos Launches Batman V. Superman Contest

Ahead of Batman V Superman, a Zack Snyder film, Dawn Of Justice scheduled for March 25, 2016 release, Doritos has launched a contest with prizes that are linked to taking either Batman or Superman’s side for instant prizes that are linked to codes. The Contest titled, “Chose Your Side, Choose Your Prize”, is a chance-based contest that requires customers to enter codes to increase their chances for the win.



After concluding  successful ten years of User Generated Contest “Crash The Super Bowl” , Doritos has a new game based loyalty contest that engages audience with a hugely popular theme. The trailer for Dawn of Justice has been viewed over 55 million times.