The total retail mCommerce sales are likely to increase by 43.2 percent at USD 115.92 billion. Nearly 30 percent of retail eCommerce sales and 2.4 percent of total retail sales for the year will take place on Mobile devices. As per the eMarketer estimates, by 2020 mCommerce will contribute nearly 50 percent of Total Retail eCommerce sales. Bigger Screens, Better Design and Simpler Payment options are the key factors for Smartphone sales growth. As a matter of fact for the first time in 2016 , mCommerce sales on smartphones at USD 67.23 billion will make for  58.0 percent of retail mcommerce sales.

eMarketer predicts that holiday eCommerce sales are likely to grow by 17.2 percent to USD 94.71 Billion, representing 10.7 percent of total sales. At the same time, Total retail sales are likely to increase by 3.3 percent to USD 884.5 Billion.