“Last NCAA tournament, mobile traffic never reached these levels for Fanatics even during the championship game, which Katz says typically has higher mobile traffic than any other game during the tournament”, Internet Retailer reported frenetic sales for the retailer online.
Fanatics, a billion-dollar online seller of licensed sports apparel, saw unreal sales during the NCAA men’s basketball tournament.
According to a report, Sixty-six percent of sales of team apparel for Kentucky, happened on Mobile Devices, compared to 56 percent for the same weekend last year. In Mobile Smartphones are the preferred purchase companion with 46 percent sales taking place on Smartphones.
Kentucky is not the only team that was a hit, sales for all teams topped 50 percent, compared to an average of 13 percent of Digital Sales coming from Mobile in 2014, pointing towards a trend that younger audiences are adopting Mobile Commerce faster. . (more…)
Taco Bell’s Breakfast Defectors campaign for the launch of new Biscuit Taco has a Mobile First strategy with campaign components such as shareable GIF’s and contests on social media. To create a greater ad recall and brand association, a follow-up to the advert, which has received a higher than average ad effectiveness rating, Taco bell has launched a contest asking users to “Caption the Image”. The intriguing image is from the ad which is set in a highly dystopian era ,challenging viewers to break away from routine and become breakfast defectors. In a world where happiness is eating the same breakfast, everybody wears the same drab clothing, and there is high security, two defiant teenagers risk it all and make a run for something better. According to the release, Taco Bell has launched a multi-channel marketing campaign empowering people to change their morning routine and “defect” to a new kind of breakfast at Taco Bell.
Tinder, a popular dating app has introduced its first Video Ad for Bud Light after the launch of a Premium paid version of the app “Tinder Plus”. In-app advertising according to Statista, is likely to grow faster than the Freemium and Paid Apps model for Messaging apps and in 2018, IM apps such as WhatsApp and LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email and other mobile messaging options.
eMarketer estimates that the Mobile Internet Advertising Spend for 2018 will be USD 167 Billion up from USD 42.6 Billion making up for nearly 25 percent of Total Media Advertising spend.
Messaging Apps present advertisers a new opportunity to reach a highly engaged user base with targeted campaigns that provide newer brand experiences.
KIK and Snapchat’s advertising campaigns for brands allow use of messaging apps to promote accounts with a promotion linked to a chat with celebrity and interaction with video clippings. Recently Snapchat rolled out an advertising product requiring advertisers to pay USD 750,000 for a day, with snaps and videos showing in users recent updates feed. The early advertisers that signed on are, McDonald’s, Samsung, Macy’s and Electronic Arts.
According to research by Millward Brown, in partnership with Snapchat, more than 60 percent of ‘Our Stories’ and 44 percent of ‘Brand Stories’ viewers enjoyed the ads that they were exposed to. The Ad like-ability or audience who enjoyed the ad is better than three times the average rate ; according to Millward Brown’s 2014 AdReaction study, only 17 percent of US consumers find ads on their smartphone device very or somewhat favorable.
On average the brand advertisers saw a 16 percent lift in ad awareness making it amongst the top quartile of the ad campaigns on mobile according to Millward Brown Digital’s mobile MarketNorms, a database consisting of more than 550 mobile marketing campaigns.
Research from comScore shows that the time spent on Mobile apps has been consistently increasing, and research from Flurry Analytics endorses the engagement with Messaging apps is the highest. The time spent on Apps and engagement on Messaging Apps with the ability to maximize reach with the social sharing make messaging apps and ideal digital advertising platform.
Amazon launches Home Services, that lets you shop for services including TV Installation, landscaping and Music services directly from your phone, taking the The Internet of Things to the next level. The key benefits promised are convenience and making the lives of customers hassle-free. From the stables of Amazon Home Services, is “Amazon Dash” available to Amazon Prime members where you can reorder products with a simple push of a button, with the order placed directly in your app, which comes with a feature of order confirmation, whereby you can cancel the order should you change your mind.
“Last NCAA tournament, mobile traffic never reached these levels for Fanatics even during the championship game, which Katz says typically has higher mobile traffic than any other game during the tournament”, Internet Retailer reported frenetic sales for the retailer online.
