With the customer journey varying for different categories, the advertisers find it difficult to attribute the success of the campaign to a specific channel. According to Convertro’s figures, 87% of interactions with social content were a middle touch, while just over one interaction in 10 was either the last or only touchpoint.
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According to Instagram for Business, Brands can now promote and advertise products with Carousel Ads that will display a Call to Action, leading the user to a new link. According to Tech Crunch, The new “Learn More” button that houses these links will open a URL in an internal browser within Instagram that allows you to quickly jump back to the feed with a tap of the top bar.
Carousel ads will make it easier for brands with multiple products to display the range or different images and style for the same product with easy user interface that allows users to swipe left to see additional images and link to a website of the brand’s choice. As seen the earlier ads were effective in building awareness and bringing in the likes, however, the advertisers were not able to tell the whole story beyond an image. Now the ads will benefit from links that can give the unique features with different images and at the same details in the links.In addition to the ads being clickable, Carousel ads give unique opportunities for Brands to engage audiences. Instagram is the most popular network with the US Teens according to PiperJaffray survey. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’ A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.
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1. Share Tweets with Images and links to exclusive Content
Announce your sales, Previews and discounts with exclusive posts and Tweets well in time. Encourage audiences to review and order online .
This could be a post with your product images with a trending Hashtag #StPatricksDay. Encourage audiences to RT, favorite or follow for creating greater engagement and brand affinity.
Some great tips for creating stunning visuals and posts for Social Networks can be found on www.louisem.com
2. Stay tuned-in with your Audiences
Pay attention to the posts and Tweets that are driving more engagement. The content that gets more engagement is what your audience wants more of and it makes sense to promote similar offers and content. One of the most popular way to promote is the third-party market places.
Create content promoting the same with appropriate links and product description. Amazon third-party market place gives you ratings and time-bound offers. Google Express gives the Product description and price.
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In an effort to make mobile ad campaign management easier for the two million businesses using Facebook advertising, Facebook has launched Ads Manager app.
Ads manager app gives marketers more power to manage ads from anywhere. Using the app, marketers can:-
Track ad performance
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Edit existing ads
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Edit ad budgets and schedules
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Receive push notifications
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Create ads
Ads Manager App is available for iOS devices in the US and will be available worldwide.The ads manager app for Android is expected to launch it later this year.
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