“Today, 27 percent of total sales come from the mobile app, 35 percent from the web site on smartphones, 10 percent from the web site on tablets, and a mere 28 percent from the web site on conventional PCs”, McEwan says.
Mobile commerce makes up 72 percent of Jane.com total company sales, and the app is becoming a more important player, he explains. Mobile commerce retail sales in the US are estimated to rise to USD 133 Billion from USD 76 Billion estimated in 2015.
Retailers looking at growth with a robust Mobile strategy are offering experiences that make their apps stand out with differentiation based on greater customization and emphasis on faster checkouts.
ASOS has mobile commerce focussed strategy with high rates of conversion that focuses on engaging consumers with announcing new collections for each category, while offering greater personalization with social log-ins.
Integrate Mobile Shopping and In-store experience
The ordering and decisions are being made with Smartphones, the In-Store use of Smartphones is as high as 60 percent for some categories, the savvier retailers are moving seamless checkout to preempting queue times as seen in the case of Starbucks mobile Ordering service.
According to TechCrunch, Starbucks’ mobile ordering system, which allows customers to place orders in advance of their visit to the store, pay from their phone, then skip the line when they arrive,has been rolled out to over 650 locations ahead of the national roll-out planned for this year.
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