Victoria’s Secret will have Valentine’s themed ad running during the fourth quarter of the game on Feb 1. According to AdWeek, the spot titled “Don’t drop The Ball” was created in-house and has two teams battling in Red and White for the victory.
The team in red titled Angels wins the game.
Mercedes-Benz is running a contest on Twitter and has released a Teaser, with a chance to win Mercedes Benz.
has also released a teaser of the ad featuring former NFL player Jerry Rice and has set up a microsite. ESPN’s Mike & Mike in the Morning
is also running teaser videos.
Walmart Savings catcher has released an Ad Spot prepping the viewers for a game with deals on Food items such as Tostitos and Pepsi.
Bud Light is prominent with its engagement in Social Media with a live center “House of Whatever” going up in four of the major cities to send out real-time posts during the match. Anheuser-Busch hopes to recreate last year’s social triumph.
To strengthen its presence during the Super Bowl, the Budweiser and Bud Light brands will be the Marquee brands for the company that will run 360 degree campaigns with the objective of selling more with three spots that will feature during the NBC broadcast on Sunday, Feb. 1.
“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. Marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.” (more…)
People spent 6.3 million hours watching last year’s Super Bowl ads on YouTube, as reported by YouTube. More than 75 percent viewers look forward to Super Bowl Ads and as high as 32 percent viewers see a Super Bowl Commercial spot prior to the game. Total viewers are estimated at 112 million with an average spend of USD 68 on Food, athletic Wear and TV with a total spend estimated at USD 12.3 billion.
The seventh year in row that YouTube has mounted AdBlitz, a special channel hosting Super Bowl ads where people can vote for their favorites in its bid to compete with the video advertising Dollars for Social Media.
According to AdAge,
“YouTube will offer a halftime show during the Super Bowl featuring some of its biggest online stars, part of a broader initiative to promote advertisements on the Google-owned video site.
Harley Morenstein, the ringleader of food stunt group EpicMealTime, will host the program featuring musical performances and stunts, while others will produce fake Super Bowl ads. The show will stream live on YouTube during the game, the year’s most-watched television event, airing Feb. 1 on NBC.
YouTube believes the growing profile of online stars like Freddie Wong, whose main channel has more than 7.4 million subscribers, and Toby Turner will help them vie for attention with Katy Perry and Lenny Kravitz, NBC’s halftime performers. More than 60 million people subscribe to the channels of the participating YouTube creators, some of whom YouTube has been promoting on billboards in major U.S. cities.”
For the Millennial segment, Creative Crowdsourcing seems to have worked well. The popular fast food chain launched its limited-time offer Pretzel Bacon Cheeseburger on Facebook with a quirky campaign, effectively capturing the attention and appetite of its strategic target—millennials—reaching 85 million of them in the U.S. According to Nielsen Top 2014 Advertising, Wendy’s has scored the highest on brand recall among millennials.
Not only can these viewers can flip through 180+ channels during commercial breaks, they can multi-task on multiple screens and live Tweet their reactions and opinions real-time.
Brands have managed to connect with Millennial audiences with creative strategy that overcomes the fickleness of the Target Audience by using approaches that get the attention of the target group.
Discounted items and a fun approach to creative seems to have worked for the demographic as , as seen in the case for Wendy’s Pretzel Bacon Cheeseburger ads and highlighted discount offerings, like Subway’s $3 Italian sub spot.
