Solomozone

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Best Practices Guide For Promoted Video On Twitter

January 17, 2015
“Twitter Promoted Video” – a new way for brands to post videos that users can play in their timelines with a single tap. Promoted Video comes with robust targeting options and cost per view pricing, so you only pay when someone chooses to watch by clicking “play”. According to the Twitter Advertising blog, advertisers using Promoted Video have access to robust video analytics, including completion percentage and a breakout of organic vs. paid video views.

Twitter Promoted Video which has been tested by several brands has shown a 28 percent higher intent to purchase for Twitter Viewers in comparison with pre and mid-roll views in a program, as reported by a study conducted by Nielsen.
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Snapchat Advertisements are Liked

January 16, 2015
Millward Brown partnered with Snapchat the Messaging App to understand the brand impact of advertisements for brands in the Brand Story and Our Story formats that are currently available in the disappearing photos and videos formats. The results for the early advertisements placed by six advertisers are promising with lift in ad awareness and brand favorability metrics with an increase in purchase intent.

Brand Story comprised of up to 20 seconds of an advertisers’ photo and video content and delivered alongside Snapchat’s organic Story product. Since November, advertisers have also begun to sponsor Snapchat Our Stories, collections of user-submitted photos and video that form a multi-perspective window into geo-centric events. The format provides a contextual advertising format where brands can sponsor a part of the conversation within a context. Its stories can draw tens of millions of viewers a day, according to advertisers who said they heard the stats from Snapchat’s team. The app has topped 100 million monthly users.

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Messaging Apps Promotion for Audience Engagement

January 15, 2015
Audience Engagement on Messaging Apps has been immense for Taco Bell, with up to 80 percent of Taco Bell’s followers opening its Snaps. Snaps can be simple photos set to self-destruct within seconds or they can be Snapchat Stories, an amalgam of messages, photos and videos that run for minutes and are available for watching over a 24-hour period.

Messaging Apps have injected a whole new boost to the excitement around promotions that are targeted at the younger audiences.

According to a case study, shared for Taco bell, which has over 200,000 followers, Taco bell has successfully harbored its friendship and forged a relationship on the messaging apps with directed replies that keeps fans engaged.

The other key element that has gone into engaging audiences is giving out prizes as incentives that keep the younger audience coming back in anticipation for winning something.

In November 2014 Taco Bell upped its college football deal to partner the College Football Playoffs a new playoff system which allows teams to compete for a place in the National Championship Game.
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Getting You Campaign Ready For Success on Cupid’s Holiday

January 14, 2015
Virgin Holidays last year on the day before Valentine’s started sending customers an email that, when opened, plays a wolf whistle sound. The tone for the mailer was flirtatious inviting customers to participate in a holiday offer with their special one.

With the holiday season retail upswing, optimizing your campaigns with newer tools and tactics can help you get greater engagement and conversions for your brand.

Discovery Card conducted a Valentine’s Day Shopping Survey and found that:

Men expected to spend an average of USD 127 on their ladies, and the ladies USD 74. Of the women, 53 percent said they would purchase gadgets for their men.

65 percent would make their purchase one week before February 14

10 percent of men would wait until February 14

39 percent of women planned on spending nothing

22 percent of men and 15 percent of women planned to purchase a gift online

Here are some clever ways to be ready with Campaigns for categories that are not known to be the categories of choice and may not offer a romantic get-away or a dinner for two.

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