The Every Day Digital
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The Promoted Video in NFL tweet counting down to the Big Game is Powered by Ford. Twitter has captured Key social moments generating engagement with Tweets and news that have engaged audiences through the game.
If you are looking at engaging your fans with real-time marketing, here is an infographic promoted by Twitter Advertising to use Twitter during the event.
Brands in the Food and Snacking category have audience engagement techniques that go beyond advertising. The teaser campaign for Snickers promotes a special episode asking viewers to tune in for a show and follow #EataSnickers, with the lead-in for a new ad spot coming soon.
Snickers which is positioned as a complete meal rather than a snack has earlier used the Tagline “Snickers Satisfies” to communicate the properties of hunger filling bar that combines chocolate, nougat and peanuts to make a wholesome food snack.
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Nissan for the first time in 18 years will feature an ad in Super Bowl and has released With Dad campaign to celebrate the role of fathers in a family. Seven YouTube stars, including Roman Atwood, Action Movie Kid, Dude Perfect and Jabbawockeez, are creating their own videos around the theme #withdad. And while the videos are all visually different and therefore not illustrative of the Big Game ad, they suggest a unifying theme: how fathers make families more exciting.
According to the copy on YouTube Channel for Nissan, “We recognize the difficult task of balancing work and life for families everywhere. That’s why our #withdad campaign brings this very real struggle to life. #withdad is a celebration of and inspiration for dads who find innovative and exciting ways to make life better for their kids and families. (more…)
