Lady Gaga’s newest release “Applause” has over 30 Million Views in the week of official release and has stacked over a million social shares as the Music Video has gone viral.
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Americans viewed 19.6 billion video ads in July, with Google Sites ranking #1 with 3.4 billion ad impressions.
- 86.6 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.
- 187 million Americans watched more than 48 billion online video content in July, while the number of video ad views totaled 19.6 billion .
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Dove Real Beauty Sketches, the campaign has generated almost four billion PR and blogger media impressions, which continue to increase daily. Global launch coverage highlights include:
— 121 print features
— 484 major broadcast news and lifestyle segments
— Thousands of online articles that have generated hundreds of thousands of
comments, likes and shares— 4,090,848 shares on Facebook, Twitter and blog posts
— Trend in shares can be seen from the chart below
