Solomozone

The Every Day Digital

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  • Awesome Celebrations Social Media Posts For The Fourth Of July

    Fox News #ProudAmerican campaign received a momentous boost with an Influencer strategy that brought in over a Million impressions with 200 posts on Twitter. The campaign with a strong Influencer thrust engaged audiences emotionally, with Twitter as the lead channel where most of the engagement came by way of Retweets. The most popular post was a video post.

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    Video posts that have a message which emotionally inspires people is often found to be shared more than a factual message.

    Influencers matter and for brands that are looking at a campaign which requires content to be shared at a specific time, getting the right influencers can make all the difference.

    Introducing the more popular announcements within a context resonate better with the target audience.

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    The other brand posts that had messages featuring the ways audiences can best celebrate were found to be shared and liked more. Some of the brand posts that engage audiences feature new products, as can be seen from Krispy Kreme limited edition doughnuts.

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  • Four Ways to Boost Content Reach On Facebook

    Facebook reaches 210 Million Visitors, according to a comScore report, placing it after Google sites for reach among all Digital Media for the US Online Audience. According to Nielsen Total Audience Report, TV and Radio continue to reach the highest number of US adults with Mobile  being the largest reach device among new technologies.

     

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    With the change in Facebook News Feed algorithm,  the organic reach for content with posts from Publishers and pages will require a rethink , given that Facebook features stories from Friends and Family above the publisher posts and stories.

    Though TV continues to reach the highest number of viewers, according to Pew Research, social media sites are the go-to source for  News with Facebook being the leading site.

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    For brands and publishers, increasing reach for their posts requires content that engages the audience, for the publisher stories to appear in the users News feed. Here are four ways publishers and brands can increase the organic reach for their content.

    Facebook Live Video Performs Better

    Facebook Live Video is known to deliver better views for celebrities in comparison with other Media Firms live Video posts or all video posts for celebrities. This makes for an exclusive opportunity for pages and publishers to look for co-branding and co-publishing opportunities with Celebrities that are available in the Live Video space on Facebook that can help them increase reach with the target audiences.

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    Entertain with Your Facebook Video Content 

    With Facebook changing the news feed algorithm to emphasize the content from friends and Family, publishers need to rethink the content strategy to engage and connect with their fans to increase the engagement. With as high as 42 percent users choosing to watch video on Facebook for News publishers looking for increasing reach with the target audience on Facebook need to rethink the content strategy. Video Content from sites such as Tasty and Nifty with how-to’s and Tasty is popular for usefulness, content from traditional publishers that gets viewed is for entertainment. Brand Content that is seen as entertaining is most viewed on Social Networks.

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    Cross-promote Stories From Other Networks

    Instagram tops the list of social channels for Visual engagement. Given that as high as 28 percent of TV audience is looking for information on their favorite celebrities, It’s important for brands and publishers to engage audience on the network of choice, and promote the stories on Facebook.

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    Instagram has proven effective for engagement with Celebrities. Co-publishing Video and promoting Video with Celebrity accounts can increase the reach for brands and publishers. Promoting Video with a context can increase the impact of your campaign and content on Facebook.

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    Facebook Slide show launched recently can help publishers engage users with UGC with a contest that requires them to share a collection of images or share stories that feature content from other popular networks.

    User Generated Content on Facebook

    UGC makes for 50 percent of the Facebook Video content. Using content and format that focuses on the users can increase engagement and reach for brands and publishers.

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    Brands and Publishers that respond to UGC are likely to take the lead for organic reach and engagement.

     

  • With Alexa Buying Products Is As Easy As Saying “Yes”

    Alexa-swear-930x477Amazon’s Alexa, a virtual assistant that allows users to add voice commands by speaking into the Echo speakers, can now order over a Million products on Amazon. According to The Verge, ” if you say, “Alexa, enable NBC News,” or “Alexa, enable Fitbit” or “Alexa, enable Dad-Bot”  to an Echo speaker, the smart software will add those third-party skill sets to your set up, so you can issue more voice commands for those apps”.

    With Amazon Echo, Echo Dot, Amazon Tap, or Amazon Fire TV, you can order over a Million products available on Amazon. The Voice Command has been activated for Amazon Prime subscribers. The Virtual Assistant cannot order apparel, shoes, jewelry, watches, Amazon Fresh, Prime Pantry, Prime Now, or Add-On items.

    Virtual assistant Ordering brings a new challenge to the Virtual assistant space where brands were vying for conversational commands and adding skills such as making a shopping list or checking the flight status. Amazon Alexa’s Skills Kit was recently upgraded with 1400 Skills that allow users to enable Skills from Third Party Apps by simply speaking into the speakers with the command “Alexa Enable”.  “Now people who own devices like the $180 Echo and the $130 Amazon Tap can enable new skills, or capabilities, simply by saying, “Alexa, enable” and then saying the name of the desired skill. Until now, you had to retrieve your phone or tablet, find the skill, and turn it on.”. according to Venture Beat. Some of the updates on Amazon’s Alexa are:

    • There are now over 1,400 Alexa skills and the catalog has grown by 50 percent in just over one month
    • Customers have made over 3 million requests using the top 10 most popular Alexa skills
    • Since January 2016, selection of Alexa smart home API skills has grown by more than 5x

    A comparison of Google Home scheduled for launch later in the year and Amazon’s Alexa shows Amazon is far ahead in the game, though Google Home has unique features such as the synced audio playback to multiple devices.

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    With a  Virtual Assistant Interface, the buyer journey is now redefined as users can now buy products with voice commands. The Path To Purchase is redefined to  “No Click Ordering” with the Virtual Assistants.

     

  • The Secret Potion For Boosting Your Campaign ROI

    Sprite known for music and thirst quenching launched Obey Your Verse Campaign, as a sequel to Obey Your Thirst Campaign. The new campaign is set to lyrical songs that feature new artists and emcees Missy, J. Cole and 2Pac. The campaign has generated high positive sentiment with lyrics and artists that makes for an engaging brand content.

    The commercial is set to a young man’s visit to corner store where he opens the cooler to a remix with the popular lyrics. The commercial spot plays on the music craze from popular artists with a social media campaigns that brings forth the influence of artists with their fans.

    https://www.instagram.com/p/BG4P0vMs2Wf/?taken-by=sprite

    #ObeyYourVerse campaign features different 16 different lyrics from three artists. Collecting the lyrics on your mobile, can earn your rewards. Earning rewards is easy, as users need to collect the 16 different images of lyrics featured on Sprite cans and 20 Oz bottles to start earning rewards. The rewards program engages users with catchy verses and lyrics without making any purchases. The rewards link to sweepstakes that can earn you free Groceries for a year to a GoPro Hero 4 Silver.

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    Increase The Viral Impact

    As high as 70 percent of the engagement for the campaign is on Twitter with Retweets being majority of the Twitter engagement. More than 5 Million impressions can be linked to social media sites reaching over 1.8 Million users.

    With content that has a viral impacts Brands are known to boost ROI by over 2000 percent.

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    Your Content And Campaign Messaging Evokes An Emotion

    The campaign sentiment evaluated as positive or negative is at 95 percent as per the Keyhole calculation that is calculated as percentage of positive over positive and negative.

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    Create content for your campaign on social networks where your users are most engaged on. The reach increases the engagement with your target audience. use of influencers and User Generated Content brings in better results with higher conversion rate.

    Brand Content that goes viral is known to perform on Valence, Arousal and Dominance implying that messaging and content that brings about an emotional response is most likely to be amplified. According to the VAD framework, Valence defines the positive or negative feelings with arousal seen to be ranging from excitement to relaxation, and Dominance ranging from being in control to submission.

    While Data Driven approach increases campaign performance for Brand Metrics with Digital Marketing, creating Brand Content that is likely to be shared and amplified increases the campaign ROI.

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    The emotions for the campaigns are linked to the relaxation and emotions associated with the music that can range from excitement to relaxation. According to a HBR study, the emotions associated with brand content impacts the amplification of message. Most campaigns that go viral are known to score high on emotional valence that can range from excitement to sadness.

    Brands with Music themed campaigns strike a chord with different target audience segments inspiring emotions that range from audiences identifying with the artists to plain entertainment with music being one of the key mobile activities.

     

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    To know more, click here.

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