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  • 5 Steps For Remarketing With Dynamic Search Ads

    Google’s Dynamic Search Ads are  best for advertising a select range of products. With Dynamic search ads brands are not required to further zero in on  Keywords, rather the search ads are automatically generated based on the product pages, that are updated.

    Remarketing with Dynamic Search Ads can help you target the best-selling products to your key target audience who may have already visited your site. Google AdWords recommends maintaining a high quality feed for your best sellers.

    Google Dynamic Remarketing Features
    • Google Auto Optimized Layout Feature: Merchants can choose from a pre-made list of ad templates and A/B test based on ad performance.
    • Google Product Recommendation Engine: Chooses ads for product ads based on what shoppers have viewed.
    • Google Real Time Bidding Algorithm: Determines bids for each impression.

    With Dynamic Search Ads you can choose to go with Marketing objectives, that can be combined with remarketing campaigns.  You can choose the Marketing objective from sub-campaign types.

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    Choose campaigns for Search Network only under the Campaigns tab.

    DSA1

    Within Search Network Tab Choose Dynamic Search Ads and enter Campaign Name.

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    In the Dynamic Search Ads section, enter your domain and the language corresponding to the pages you want your ads to target.

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    You can add an Ad group that allows you to spell out the lines you would like to use in the Search Ads, thereafter DSA’s automatically regenerates the Ad copy. You will be required to populate the URL where the product feed is hosted and the URL that you are going to use to track the campaign.

    You can also choose to add different variations of ads to decide on the most effective creative.

    If you would like to add more Dynamic Search Ads to the ad group of the campaign or to change rules, created:

    • Click the Ads tab from the ad group you created for your Dynamic Search Ads campaign.
    • Click the +Ad button (as seen below)

    DSA3

    There are recommended categories that you  may wish to opt for.  To add more categories, select the categories that you wish to add. By hovering over the dialog icon to the right of category name, You can see sample pages and ads for each category.

    To target only certain webpages, select Use specific webpages (advanced). You can target the webpage URL that contains the page content for the products by including the page URL in the rules.

     Dynamic search Ads allow you to choose Marketing objectives, that can be combined with remarketing campaigns.  You can choose the Marketing objective from sub-campaign types.

     

  • Alexa Reveals Exclusives For Amazon’s Prime Day

    Amazon’s Prime Day for Amazon Prime subscribers – a subscription service that comes with a free 30 Day Trial, changes the game with a two-hour delivery promise for the Amazon Prime subscribers on the Prime Day. Amazon has Countdown Deals that are featured on Amazon.com, however Alexa, the virtual assistant available on Amazon Echo, Echo Dot and Tap, has exclusives that are going to be revealed a few days prior to the event.

    Here’s a little ditty from Alexa on Amazon Prime Day, “Tell secrets I cannot, but since you ask, this hint is what I’ve got. On July 8, early birds get their meal, so ask me then, and I will reveal some deals.”

     

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    Amazon’s Content and campaign for Prime Day engages audiences with a commercial that builds on the retailer’s location-based offers, where audiences are engaged with a slew of content, targeting audiences with Contests, Sweepstakes, Video advertising and Social Media Posts. Amazon has already started offering “Prime Day Countdown Deals“. With the Deals locator users can locate countdown deals on offer based on target location. The Amazon app has regular updates on deals that are going to be available.

     

    Amazon’s audience engagement is centered around offering a Preview of tracks that are available for Amazon Prime Music and a photo contest that requires users to upload a photo with no purchase necessary. Amazon’s social media strategy centers around engaging users with a poll for Prime day.

    Sweepstakes

     

    Amazonpoll

    Primedaycontest

    Amazon’s Prime Day Product Deals are available with Countdown deals that are announced on Amazon.com Every day. According to a CNet update, Amazon plans to offer Alexa Powered Specials for Prime Day that makes Virtual Assistant as a Must have for scoring on the Prime Day.

    Amazon’s engagement for Prime Day centered around deals on offer has  generated over 24 Million impressions, with Amazon.com being the lead source of traffic.

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  • Key Trends In Mobile Advertising

    The Key findings from a Mobile Advertising research published by Smaato analyzing over 300 billion impressions for 450 publishing partners, in Q1 2016, showed that Mobile Advertising grew at 89 percent across all regions year over year.
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    Video Advertising gives the best returns for publishers with growth in Video eCPM being higher by 11 times compared to the image and text ads. The growth in Mobile Advertising revenue on an eCPM basis is the highest for Music Content genre followed by other content genres.

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    Mobile Advertising has over-indexed for growth in all categories including Music that makes for 59 percent of Mobile advertising revenue. Arts and Entertainment app  makes for nearly half of Global ad spend for the apps.

    Category

    Music makes for a lion’s share of advertising revenue among other related content pertaining to the arts and entertainment category. Advertising revenue from Celebrity Gossip and Humor linked content contributes to nearly one-fifth of the Mobile Advertising revenue. Among different genres, celebrity gossip was seen popular with younger audiences, while books and literature appeals to a more mature audience.

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    Mobile Advertising presents a wide growth opportunity with 25 percent of the time spent on Mobile where as Mobile advertising is only at 12 percent of advertising budgets.

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    Larger Ad sizes make for the best revenue generators with eCPMs for interstitials being at almost three times the eCPM for banner ads. Publishers working with larger ad sized and newer formats for engaging experiences are likely to see better response and view rates.

    The Ad sizes popularity varies for different operating systems. For iOS  leaderboard is the most popular ad format, followed by Medium Rectangle. For Android the most popular ad size is Interstitial followed by Medium rectangle.

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  • Four Amazing Facts About Digital Advertising

    Metrics

     

    Increasing Your Advertising Spend On Mobile  and Digital Video matters for Your Brand as per the NCS study of 1400  ad campaigns from 450 CPG brands. Mobile performs best for bringing in Incremental Sales per thousand impressions. For Brands looking at increasing sales , the dollar impact per thousand impressions for Mobile and Digital Video is higher than the Dollar Impact brought in by reach calculated as “Incremental Sales Per Reached HH”.

     

    Sales per HH

    For awareness campaigns and new launches,  Linear TV outperforms other media. The metric of Incremental Sales Per HH reached is highest for Linear TV followed by Magazines, Mobile and Digital Video. This does not imply that Mobile or Digital Video cannot be used for awareness campaigns. The key takeaway here is TV brings in best results by way Of Incremental Sales campaigns where the goal is Target Audience Reach.

    Adspend

    Advertisers can choose media depending on metrics that are most important for them depending on the campaign goals. For brands that are looking at maximizing returns from a campaign, where the budget is limited, a campaign that focuses on Native advertising online on Magazine sites is likely to perform the best. This also implies that increasing impressions with the target audience will bring in a better return in place of increasing reach for your campaigns.

    Metrics that were used are defined by removing the bias of creative and media costs.

    metrics

    Marquee Brands perform better for ROAS and Incremental Sales per reached Household in comparison with Medium brands, making Brand Salience as one of the more important Brand Metrics for Marketers. Viewability has a strong correlation with Purchase Intent and Sales Uplift as measured by comScore.

    ROAS-Chart-Brand

    Viewability

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