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The Every Day Digital

Recent Posts

  • Facebook Events Curates The Cool Stuff For iOS

    facebook-events-todayFacebook has rolled out a new feature for iOS app , currently available  for Ten Cities in the US, with events that are trending including a curated list of the cool stuff for diverse topics, over and above the feature “Popular With Friends”.

    Facebook Events is popular with Facebook users with as high as 550 Million people using Facebook Events each month. Now Facebook has introduced a curated list which will allow users to see the popular events around them.

     

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    As per the TechCrunch update, Facebook Events List goes live in 10 US Cities for iOS users. Facebook curators will generate lists for  the top art, entertainment, family, festival, fitness, food & drink, learning, community, music and sports events. The cities where the app is being rolled out are Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York City, San Francisco, Seattle and Washington, D.C

    Facebook features “Popular with friends”  based on the algorithmic feed of the user data. With human created Lists, Facebook’s curated lists  events work for users with Geo-location focus, that are likely to engage mobile audiences to learn more about events that are trending. The curated lists feature is likely to engage users with what’s trending around them or places that they are likely to visit rather than only the personalized News Feed, engaging users based on their interests. As opposed to the algorithmic feed this gives more room for the users to get a real-life perspective as opposed to the News Feed based algorithmic suggestions. The human curation gives greater room for users to chooses events and places based on the choice of the users who are not necessarily on the users social graph.

    Brands that are serious about engaging event goers can feature the offers and products in the Users News Feed  with co-promotions. Here are some ways for Brands to increase the engagement using the featured events.

    Celebrity Posts that mention your event or brand at the event.

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    Create a  post for the event with directions to the event and promote the post with audiences based on the interest.

    Use Native Ads with links to the Brand site on the events site, for popular events.

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    Include your Brand’s Logos in the co-hosted events post.

    Brand Content within the context of the event or interest that resonates with your target audience is most likely to be featured in the user’s News Feed.

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  • Barbecues, Cookouts and Travel Top The List for Independence Day Celebrations

    With the onset of Summer, more Americans plan to celebrate the Independence day with a Cookout, Barbecue or a  Picnic. As per the NRF survey, an estimated 214 million people plan to celebrate the holiday, which will result an expected total spending of USD 6.8 billion, up 1.4 percent from last year.

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    As many as two-thirds of the Americans are planning to celebrate the long weekend by attending a Barbecue or a picnic. The overall spend is expected to be the same per consumer, however more Americans are expected to join the celebrations. Fireworks and Travel are the second and third most preferred way to celebrate.  The long weekend has been reported by the survey, conducted among 6811 consumers in the first week of June, as a popular time for travel and vacations with 12.7 percent, or 31 million, saying they will head out-of-town.

    Here’s How You Can  Optimize Your Content by promoting within the context of Independence Day Celebrations where consumers are more likely to be looking for things to do, buy and share with their friends.

    Awareness Campaigns For Products

    As high as two-thirds of Americans are going to be looking forward to celebrate with a picnic, cookout or a barbecue. Getting your campaign ready for products that are relevant with a creative that resonates is most likely to be noticed.

    Content For Recipes

    Go with DIY content that is unique and at the same time relevant. Promote your recipes with visuals that communicate your content  idea.

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    Promote your Products with a contest

    Mama Jo Homestyle Pies’ patriotic pie can be pre-ordered and the offer is promoted for customers to plan their cookouts and celebrations. Preordering and planning contests around the products that are seasonal creates timely engagement and brings in more loyal customers.

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    Share Ideas and Tips For Reaching Diverse Audience Personas

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    Plan your content around making your consumers feel special by sharing ideas and tips for the celebrations. From DIY ideas and places that consumers can travel to creates for an engaged audience. Brands using context can reach audiences with diverse personas.

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  • Four Exciting Ways To Get Creative With Your Fourth of July Campaigns

    Fourth of July content with an emotional appeal powers brand connect with the audience across target audiences.

    Influencer Posts

    Brand campaigns that focus on evoking emotion can generate a unique bond increasing emotional engagement for your brand within a context. Using Influencer Posts to enhance the brand storytelling increases the engagement . A commercial that tells a unique story highlighting your brand’s value in customers’ lives can create a bond and using influencers can amplify the message. Duracell’s commercial “The Teddy Bear” shows the power of harnessing special events for building trust in the brand with the portrayal of real life situation and pledging a sum of USD 100,000 for the USO’s Comfort Crew.

     

    Publish Visual Posts as Style Guides

    Create Visual posts that act as a Style Guide or a look book for the target audience to help them with the Independence day celebrations as can be seen from the Teen Vogue’s post “What to Wear”.

    Food Network’s post on America’s Favorite Fourth of July Desserts features a visual gallery on different ways to create winning recipes. The recipes can be viewed from the link and the viewers can see all recipes at a go in the gallery.

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    Video Posts With DIY Decor and Recipe Ideas 

    Share Home Decor and Recipe Ideas with Video posts as can be seen from the Videos posted by Country Chic and Weelicious. Making the video personalized with Tips and recipe ideas that are unique make for an engaging content.

     

     

    Promote Your Offers With A Photo Contest

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    Encourage participation in a photo contest by inviting fans to show their patriotic spirit with photos with prizes for the best entries. User generated content can increase the conversion rate by over 5X. To know more about increasing Engagement with User Generated Content, click here.

  • Twitter Introduces Engage

    Twitter introduced Engage a companion app that lets you see the real-time conversation surrounding your Twitter account. With real-time updates you receive alerts about fans activities, followers and interactions to understand how effective your Tweets are.

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    With an app design that makes it easy for users to navigate, the activity such as Retweets, likes and video views at the moment or for a specified time. Now with Engage users can also get insights on the go such as the other conversations that fans are engaged on and also know more about the audience demographic. Twitter Engage allows users to get the post performance for each post in a cohesive format.

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