Content Marketers often look for the right context to promote their product or brand story. Answering the simple question that helps content marketers understand “Why” my audiences are likely to share or like my post can help advertisers, publishers and brands decide on the right content marketing approach.
Here are six ways you can turn your Content Marketing Hacks from Blah to Fantastic.
Focus On Your Target Audience
Your campaigns need to be present where your audiences are. Engage them on the channels of choice. To get your content visible, focus on your audience to know who they are and how best you can reach them. Choose the right tactic to engage them.
The Damn Daniel meme teens, that took the internet by the storm, are now starring in Weezer’s newly released music video. If that’s not enough there is a game app released on March 7, based on the Daniel phenomenon, that is topping the App charts.
The insanely popular ‘damn Daniel’ meme is now an insanely popular game https://t.co/qCpx7e4uaC
Do you know why your audience and fans prefer your content over the competitors’. In short does your content have a “Value Proposition”. Are you promoting a service or content that has a clearly defined value, making your audience’ happier, entertained or stress free. Knowing “Why” your content is preferred is similar to generating an Insight. Tasty a recipe content marketer, garnered over 40 Million fans in less than three months. Tasty as a Food content publisher has seen success with a clearly defined content proposition of creating recipes for the audience on the go, in a Facebook mobile friendly format that can be viewed from the News Feed without the sound. Superimposing text on visuals has made the content ideal for the mobile viewer. The Music Streaming App Spotify, is another example, where the content value proposition has created buzz and a competitive edge, with curated playlists that make for sustained interest and significant user growth.
Contextual targeting and posts that are relatable resonate better as the audiences find the content more useful. Content usefulness, according to Shareablee is the key reason audience engage with and amplify content.
Interest tags help Facebook better match content with audiences, prioritizing posts on particular topics for the users who are most likely to be interested in those topics. Interest tags don’t limit a post’s distribution — they just help it reach the most relevant subset of an audience.
Choose Mobile Friendly Formats
Publish your content with Formats that are best suited for Mobile viewing. Video posts bring about greater social media actions. To amplify your content present recipe ideas and DIY party ideas in mobile video format. Most content that is shared is shared for its usefulness and entertainment.
Co-brand and Promote With A Publisher
Co-branded or Sponsored content generates 8X higher engagement when shared with the Publisher’s audience as compared to the content that is shared with the Brand’s social audience. As seen from the Damn Daniel phenomenon that was viewed over 45 Million times with various Publisher posts.
Use Price Points That Work
Create package offers that work for your audience with a price point that lets your customers decide in a hassle free manner. KFc’s USD 5 fill ups and Wendy’s Four for Four bundles are examples of price points that work with the audience that wants to decide without a hassle.
According to NRF.com, Total spending for Easter, which includes purchases of apparel, decorations, gifts, candy, food, flowers and more, reached USD 16.4 billion in 2015. Easter is also one of the most important seasonal occasion for Candy sales.
Begin Your ‘Easter’ Campaign With All Things Eggscellent
Audiences look forward to Easter celebrations and creating an exclusive sign-up for Easter activities update can help you grow your email subscribers. According to Adobe Digital Index, Email was the fastest growing source of traffic that accounted for 15 percent of referral traffic during the holiday season 2015, with search and referral accounting for the largest share of traffic.
Create a Content Marketing schedule with ideas and posts that your consumers are most likely to relate to your brand with. A DIY video that features your product is a way to create resonance with your customers. Reese’s Giant Peanut Buttercup from My Cupcake Addiction, is an example of DIY video that will engage audiences to connect with the brand, using a similar DIY video with the seasonal theme that can be shared with subscribers is likely to engage influencers and consumers.
Reese’s Easter Egg Cookies that set the festive mood for Easter are easy to do and are perfect for any Easter celebration.
Reese’s Video “Egg Hunt” is an infomercial that reminds audiences about the reason they look forward to Easter and how Reese’s is the right candy for a Perfect Easter.
Tag your Easter campaign with hashtags for content discovery.
For the holiday season Gift cards work for last-minute shoppers and customers looking for offers from their favorite retail brands, customizing your gift cards for Easter can engage audiences with their favorite spots for Easter with campaigns that resonate within a context. Olive Garden has set a Facebook tab that allows users to gift directly from their Facebook profile. Integrating your Gift cards strategy within Social Media can help brands target audiences for keywords within a context they are most likely to be searching for and with content amplification that is achieved with posts on users timelene, with an offer and formats that are likely to bring in greater clicks for your campaign.
DIY Content For Amplification
Besides being a useful traffic source, an affiliate network can help your get content amplified and increase reach and audience engagement leading to a higher purchase intent. Here are some interesting examples of DIY content that can help publisher and brand content discovered.
Some of the interesting examples are Hop-To-It contest that inspires audiences to Make tea towels and other inspiring ideas are Jell-O Easter eggs and Cheesecake Easter Eggs. Here is an interesting collection of DIY ideas such as decorating Easter Eggs and Bunny craft.
Promote Easter Exclusive Gifts On Social Networks
Creating exclusive Easter Gift hampers and baskets and promoting them with a price point as can be seen from Purdy’s post, is likely to generate a greater interest when audiences are considering their purchases for an occasion. Knowing what works the best with your customers can help you design your Gift hampers as well as Giveaways.
Create buzz for your products by aligning your marketing efforts with influencers. See’s candies is offering a USD 15 Gift card for on a blog with ideas on creating Easter baskets.
Publish an Entertaining guide to give details of all things that your audiences are searching for. Kraft has created an entertaining guide to share recipe ideas for Easter celebrations right from brunch ideas, to dessert and decorating Easter Cupcakes.
Easter greetings post and Email
Create Easter greetings post to help customers feel special and appreciated. You might even consider placing a special Easter gift or discount in your post or email to reward your customers with a Coupon code on Easter.
Let your customers jump with joy with an all new Easter Landing page experience. Create a sitewide offer that you can announce on the landing page. Visuals that your audiences are most likely to respond to can help you get sign-ups for your referral programs. If you are looking forward to introduce a new member reward, tying it up with an occasion can help increase response rates.
Promote Easter Special Offers On Social Networks
See’s candies has rolled out an Easter special offering free shipping on all orders above USD 60 and a flat rate of USD 5 on all other shipping orders. offering a special shipping deal on occasions is likely to make your customers more loyal to your brand, making them look forward to the next offer. If you are planning to offer free gift wrapping consider promoting the same in time on social networks.
Create a banner that can be hosted on your brand site with a landing page banner.
Introduce a price point that your audiences are likely to respond to.
Easter Egg stickers
Downloadable Easter Egg Stickers can work well emotionally engaging your target audience in the same manner as DIY content. Creating downloadable Easter Eggs and promoting the same on social networks can get your Easter campaign discovered.
Easter Contest
Design an Easter Contest that engages audiences for your app or a new experience that you would like to encourage sign-ups for.
Tesco’s Egg hunt with an app helped unlock a selfie filter that required finding and scanning six eggs that were hidden in-store.
Cadbury World’s contest allows contest winner to get a Chocolate egg for free while supporting a charity cause “Help For Heroes”.
As important as it is to introduce new ways to get audiences engaged with any new Easter contests, packaging your existing products for Easter can make it useful for your customers looking for gifts within a context.
Think outside the box combining your products with a relevant context.
An interesting way to engage grown-ups with perfect Easter Brunch ideas. Food and Wine has set up an assortment of recipes that can help you decide on the perfect way to celebrate. If you are a brand that publishes food content on a regular basis this is a perfect time to post content your audiences are looking forward to make the Easter celebrations memorable.
Donation Cards
Add donation cards to your Easter Video reminding audiences it is the time to do good by donating for their favorite charity. A donation card can be added on YouTube with an edit to any existing video content.
Publish Online Video For Easter
You may already have an exciting range of products that can be showcased especially for Easter with the references to all things symbolic of Easter such as Easter Eggs and Bunnies. The Australian-owned Moose Toys is the company behind the Shopkins craze and in the video below they have introduced 60 bunnies that can be placed in the Toy showcase to get audiences engaged. Using the reference of bunnies Shopkins can introduce other DIY content and fun ideas to make Easter celebrations more rewarding.
Google Dynamic Search Ads are the definitive choice for Search marketers looking at promoting select merchandise for Easter, with the existing product feed or select product pages. Google AdWords DSA’s also allow remarketing campaigns targeting your site visitors to optimize your campaign for any of the marketing objectives, such as building awareness, increasing clicks, purchases or content engagement.
Snickers Hunger Innovations Campaign, introduces an all new take on satisfying Hunger. Snickers and BBDO have created a new advertising campaign introducing merchandise that can help satisfy hunger. The new products that set apart the Snickers Crisper campaign are being retailed on eBay, and the campaign creative introduces the product in the same format as the eBay. Punching pillow for when you’re angry and sleepy (angreepy), the tissue box swear jar for when you’re sad and vulgar (sulgar) and the Astro Tiara, for when you’re a spacey princess (sprincess). The campaign for Snickers “Hunger keeps inventing new problems, so we invented new Snickers Crisper.”
In a video creative format, designed to take advantage of Facebook’s Auto Play the brand introduces slang such as Angreepy and Slad to engage users, with a tonality that is bizzare as the rest of the campaign.
Reese’s digital campaign for Easter and March Madness is complete with an experience, seasonal recipes and products that engage users with content that is right for enjoying the NCAA season and looking forward to Easter. The conversation for March Madness can be followed on Social Networks with #MarchMood.
Reese’s carrot candy available in a fun packaging that is carrot shaped, is full of REESE’S Peanut Butter taste that makes REESE’S PIECES Candy Carrot the perfect Easter basket centerpiece. In time for the Easter campaign, the Reese’s Easter candy assortment is now only one click away, with the Google Shopping campaign . Google’ PLAs generated nearly 40 percent of all clicks for paid search advertising on Google, during the Holiday season 2015, according to a report by Merkle.
The content marketing for Reese’s includes seasonal recipes and recipes for brownies, cheesecakes and Garnishes and decorations with Peanut butter Cups that engage users for every occasion.
According to Engadget, NCAA March Madness Live is the home for all your streaming needs when it comes to the tournament, and this year the live basketball action is available on more devices than ever before. In addition to the web portal and mobile apps, March Madness Live also streams to Amazon Fire TV, Apple TV and Roku gadgets. What’s more, the mobile apps also feature Google Cast and AirPlay, should you need to beam the footage to a nearby TV or in-game audio to a wireless speaker.
