Solomozone

The Every Day Digital

Recent Posts

  • Atypical Super Bowl 50 Advertising

    Budweiser’s Safe Driving Advice Commercial

    Budweiser, that has earlier released a campaign for NFL playoffs with the messaging Act Like It, has a message for Super Bowl fans. The commercial 60 second spot featuring Dame Helen Lydia Mirren has a message that warns the audiences about drunk driving. Setting the message apart from, the typical drunk driving PSA, Budweiser has called on fans to #GiveADamn and protect their lives and the lives of others.

    According to AdAge, “The 60-second spot by Anomaly represents the first time Anheuser-Busch has run an anti-drunk driving ad in the game since 2005, according to the brewer. That year a spot by DDB Chicago showed Cedric the Entertainer doing a designated driver dance.”

    Skittles’ Rocks The Rainbow

    Skittles, released the Super bowl spot featuring Steve Tyler, that spins a story around Rocking the Rainbow where lips do the talking. According to Media Post “Marking its second return to Super Bowl advertising, Skittles will run “Portrait” in the second quarter. Continuing with the quirkiness factor, the 30-second as stars Steven Tyler critiquing a portrait of himself made of Skittles. The picture sings, but not to Tyler’s level of satisfaction. As the picture sings “Dream On,” Tyler insists that the picture hit a higher note. Once the note is hit, the portrait cracks, Skittles fall everywhere, but the picture still sings.”

    Taco Bell’s Mystery Product Campaign 


    IdeaTaco Bell has released teaser spots prior to the Big Game. As reported by AdAge, the three 30-second teasers star NBA all-star James Harden; Giorgio A. Tsoukalos, “alien expert;” and Bryan Wilson, “the Texas Law Hawk.” They are each holding a green brick, which is meant to represent the mystery item.
    Taco Bell also issued its second press release. It released its first redacted press release last month. Though there is wide speculation about the product from Cinnamon Twists to Mexican Pizza Crunchwrap , Taco Bell has allowed Blind Pre-order of the product.
    “With respect to our fans and ___-lovers everywhere, we knew they wouldn’t want to wait to get their hands on ___,” said Marisa Thalberg, chief marketing officer, Taco Bell. “That’s why we’re inviting them to be among the first to try it a full two days before everyone else, by placing a special pre-order now. There’s just one thing: it’s a blind pre-order…requiring just a small act of faith (not knowing what it is until you pick it up) to be at the very forefront of this impending phenomenon.”Taco Bell is returning to the Super Bowl after a two-year hiatus to introduce the new product. Taco Bell is ready with a Super Bowl campaign that weaves an interactive experience ahead of a new product launch. The product launch was announced with a “Redacted Press release”.

    According to AdWeek, “The new 30-second campaign promises to be one of the taco chain’s “biggest launches to date,” and some are speculating the new menu item could be a Quesalupa—a cheesy chalupa. This isn’t the first time Taco Bell’s marketing has built mystery around a product.”

     

    TBell

  • A Game That Gives You Wings

    PJfanpayback

    Papa John’s Big Fan Payback sweepstakes is an interactive contest that will run during the game. The Sweepstakes has been designed to get audiences connected to Papa John’s while the game is on. The contest design requires fans to follow the prompts tweeted by Papa John’s  during the game, for responses sent with a heart emoji and winning entries posted by another twitter handle. The contest supports the overall campaign approach that Pizza and Super Bowl make for a perfect Game Day combination.

    Papa John’s contest strengthens the product story for the brand where the engagement for the pizza brand is based on the fandom associated with the Super Bowl. The contest design sets itself apart making the brand interactive with an experiential engagement.

    The National Chicken Council released its annual “Wing Report” on Wednesday and according to Time, the number they came up with estimates that 1.3 billion wings will be consumed on Super Bowl Sunday. That’s a 3 percent, or 37.5 million wing, increase from last year.

    According to Trends on Google, the real-time search interest for Super Bowl recipes is one of the highest. Buffalo Dip and Chilli are the most searched for recipes.

    Recipes

    SBRecipes

    Content and posts through the week featuring recipe ideas and tips for party planning during the Super Bowl week are likely to engage the fans.

    allrecipesAllRecipes.com in partnership with InstaCart has made your Super Bowl party even easier, Instacart’s shoppers can pick up the items at local stores and deliver them to shoppers in the time frame specified.

    The feature is live and available in  over 18 metro regions. Deliveries are made from the supported retailers, including Whole Foods, Costco, Safeway, and others, depending on your region and preferences. For those of you who are in it, tailgating or at home, here are some amazing recipe ideas.

    Healthy Snacks ideas, can be found here.

     

  • T-Mobile Grooves Hotline Bling In A New Instagram Ad Format

     

    TmobileT-Mobile with Instagram’s 60 second ad format has positioned itself as the Uncarrier brand. The advertisement has a comic take on film-making while bringing out the advantages of switching to The Un-Carrier network with the conversation that can be followed on #YouGotCarriered. The extended advert on Instagram allows viewers to get an extended cut of the 30 second video spot released earlier.

    Making the most of Drake’s hotline Bling dance moves the mobile carrier promotes unlimited music streaming with Drake mocking that the changes don’t ruin his hotline bling, bringing out limitless music streaming on T-Mobile Wireless.

    As told by an Instagram spokesperson to AdWeek, Warner Bros. is testing a 60-second trailer for its new film, How to Be Single. A few undisclosed consumer goods brands also tested the new ad unit, which will be rolled out more widely in the U.S. in the coming weeks.

     

     

  • Five Ways To Get Cupid Busy This Valentine’s

    Your Valentine’s Day offers that are likely to resonate with your target audience can bring in more customers, if you point the cupid’s arrow at your audiences with referral programs, that are going to win their love for your brand.

    Here are Five Ways Brands can get Cupid to work for them this Valentine:

    Target The Right Audience Segment
    Loyalty and Referral programs that target younger audiences require a social and mobile first approach. Rewards and referral marketing program that segments the younger audience and rewards them in unique ways, requires a referral program marketing approach that targets the audience on the right channels.

    Promoting your Refer-A-Friend program on the right channel can get your offer discovered by the target audience.

    Rewards and Offer Design 

    Design your Refer-A-Friend program to engage your audiences so that your program delivers the right impact. The Referral program sign up offer and experience requires to be designed so that it makes your product seem relevant in your customers’ lives.

    Amazon Student Sign-up Offer

    Segmenting your audience can help you create a unique customer value proposition that is likely to resonate with the target audience. With a six-month free trial for college students, Amazon has created a Customized Value proposition, that resonates with the target group. Amazon Student offers a six month free trial for the Amazon Prime service as opposed to a one month free trial window offered for the other Amazon Prime subscribers.

    Amazon Student Referral Program

    With a seamless referral process that allows students to sign up and invite the other students on social media sites, Amazon has designed the referral program that abets the existing behavior of connecting with friends on social media channels.

    All Amazon customers can invite friends to join Amazon Student via Facebook posts, sharing a personal invitation link on social media sites, or by using the e-mail form on Amazon site. If a student refers a friend and the friend signs up for the Amazon Student free trial, the student and the friend each receive USD 5.

    Amazon Rewards 

    Amazon Student has designed offers for all stages of customer journey including upfront offers and discounts by way of Gift Cards.

    Live Mas Taco Bell

    LivemasIn another example of rewards design, Taco Bell offers rewards to customers for LiveMasing, implying that audiences are rewarded for anything that connects them to the brand. “We’re not rewarding people for talking about Taco Bell, tweeting Taco Bell (or) using #livemas. We are actually just rewarding people for living their lives,” said Tressie Lieberman, Taco Bell’s VP-Digital Innovation and On Demand. She calls Explore a game, “not a loyalty program.” Taco Bell has seen an increase of 20 percent in order value from the Taco Bell app game users. In contrast to other loyalty programs Live Mas rewards customers for sharing experiences and for additional social media actions the fans are rewarded with bonuses that help them unlock the puzzle with a reward of a free freeze drink adding to a free USD 100 gift card and other rewards that could lead to a free trip to Taco Bell’s California headquarters.

     

     

     

     

    Marriott Rewards

    Marriott Rewards recently ran a contest for fans to recruit a team of fifty friends to win a draw for an all expenses paid trip. This is an interesting refer-a-friend program design that encourages sign-ups while engaging a larger audience.

     

    Content and Engagement

    As important as it is to create awareness with targeting and segmentation, it is equally important to get your target audience enthused with your content to generate organic viral traffic for your offers.

     

    Promoting the Program

    Email marketing has proven to be an effective marketing channel during the holiday season and promoting your offers with email can bring in the best conversions.

    Trafficsource

    Promote your refer-a-friend with an omnipresent campaign that is likely to generate maximum conversions. Product pages are inescable in the digital buyer journey and placing your refer-a-friend as an overlay display for every customer who is converting can bring in higher referrals. Include social networks and links wherever possible.
    Birchbox

    Productpage

     

    Redesign Your Existing Rewards Program

    If you want to make Refer A Friend a Loyalty or Rewards program feature you can look at changing your rewards program, for a limited time by rewarding customers with reward points for each successful friend sign up. Valentine’s Day is the right time for members to Refer-A-Friend by giving them an opportunity for something that they may be looking forward to.

    Memclub

     

    For a list of Do’s and Don’ts on Referral Marketing, Click here.

Create your own website, free on WordPress.com.Create your own website.
Start free