Skittles “Root for The Rainbow” campaign featuring All-Pro Linebacker and weather-dude DeMarcus Ware and All-Pro Linebacker and weather-dude Luke Kuechly has created a mock weather forecast for the week in a lead up to Super Bowl Sunday. The game day forecast at the weather stations WCNC Charlotte and FOX31 Denver with Skittles meteorologists is expected to be sunny and pleasant, that is certain to rejoice all football fans. However, Skittles fans can expect free Skittles, if there is a rainbow on Super Bowl Sunday.
The campaign Root For The Rainbow stems from Skittles Taste The Rainbow, that builds on the customers expression of experiencing life in color, building on the multi-colored product attribute. The Offer of free skittles is promoted on Facebook and Twitter.
According to AdAge, The second consecutive Skittles Super Bowl commercial will star Aerosmith frontman Steven Tyler. The commercial marks the first time Skittles has featured a celebrity in a “Taste the Rainbow” TV commercial. Once again, DDB Chicago is the agency handling the work. Skittles, which is marketed by Mars-owned Wrigley, made its Super Bowl debut in 2015 with an ad called “Settle It” that had an arm wrestling theme.
Acura’s refer-a-friend program lets fans and a friend enjoy a Precision Crafted Performance experience. Through Twitter Conversational Video, fans can share a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will also be accessible via the Acura Twitter and Facebook pages.
The digital experience links to a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator. The NSX configurator will enable potential customers and fans alike to design and build their dream NSX. This spring, Acura will launch its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
Verizon’s Digital Activation
“Super Bowl is the pinnacle of sporting events and this Super Bowl 50 celebration makes the build up to the game even bigger, so we’re making sure that Verizon’s activation programs and platforms provide our customers with unprecedented access and experiences – far better than any other network can provide,” said John Nitti, Chief Media Officer at Verizon. “With our Better Matters approach and promise, we constantly raise our own bar to make being a part of our network reliable, fun, seamless and just plain better.”
Verizon has much in store for fans, both on the ground and coast to coast, from once in a lifetime experiences with NFL players, and tickets to the game at the Stadium, ensuring unprecedented coverage, speed and reliability for Verizon customers.
Verizon’s #Minute50 campaign will reward Verizon customers every hour on minute 50 starting January 24 through February 7. The campaign will run both nationally and locally in San Francisco with a variety of prizing, including Super Bowl 50 tickets, NFL Merchandise, free data, TVs and even tickets to Super Bowl LI – a total of 336 rewards. Prizes awarded in San Francisco will include exclusive experiences with NFL players on site as well as access to exclusive NFL events. Local winners will receive a text to claim their prize at the Verizon Access Zone in Super Bowl City presented by Verizon. To enter, Verizon customers can simply text “Minute50” to 502016 or if in San Francisco, text SFMinute50 to 502016 starting January 30.
Bringing Fans the Game Live
Super Bowl 50 will be streamed live through NFL Mobile from Verizon, available for all Verizon users at no additional charge on Windows, Apple and Android smartphones. NFL Mobile will also offer up-to-the-minute scores, stats, highlights and Super Bowl commercials. Verizon will also bring the game to life in go90 by live streaming the game through NFL Mobile on go90 for Verizon Wireless customers.
Airbnb’s Refer-A-Friend program is a seamless reward program that goes on to reward the referrer and the friend with an easy to navigate experience. What makes the refer-a-friend program unique is the ease of use and the ability to see your credits at a glance. The program that is personalized and rewards both the referrer and the friend, is easy to share across social networks. The marketing for the program is done with emails and in-app messaging, sent directly to the users.
In the spirit of delivering one of a kind travel experiences, Airbnb has launched a concept, “Netflix and Chill” that lets customers unwind in a unique way. As reported by The Forbes, Tom Galle and his crew at internet-art company ART404, the “Netflix & Chill Room” in New York City combines a digital projector, a well-stocked minibar, and a heavily Netflix-themed bed for an immersive evening for two.
Airbnb’s Apple Watch app is yet another way the hospitality brand aims to create a seamless experience for travelers. The Apple Watch app features Airbnb messaging, which is frequently used between hosts and guests before, during, or after a stay, and provides another reliable, efficient way to offer hospitality throughout a trip. Working in tandem with Airbnb’s current integration in Passbook for Apple Watch, hosts and travelers can use the Airbnb app to interact with one another without interruption. “Airbnb is about more than just a place to lay your head, it is about providing a great experience during your whole trip, and the Apple Watch is the perfect way for Airbnb to stay with you wherever you are,” said Alex Schleifer, Head of Design, Airbnb. “Our hosts want to deliver personal hospitality to every guest, and messaging through Airbnb for Apple Watch app is one of the first and fastest ways they can create a long-lasting connection.”
If Style is your play, Airbnb has got you covered.
Hyundai as an official sponsor of the NFL has gone with some of the names to reckon with to direct their Super Bowl ads. Hyundai’s campaign strategy that centers around storytelling approach , has launched teasers that build on the story that is likely to unfold in the next few days.
Hyundai ads will feature, the Genesis luxury sedan and the all-new 2017 Elantra. The Elantra will get two separate ads while the Genesis only one spot, though the total number of ads is four.
“We collaborated with these world-class directors to create what we think will be incredibly engaging and memorable ads,” said Hyundai’s chief marketing officer Dean Evans. “As we are finishing up shooting the spots, seeing their talent and skill in storytelling was inspirational to our entire team. We can’t wait to see the finished products.”
Hyundai Has released a series of trailers, building up to the Super Bowl spot. The campaign for Elantra is title the Chase and for Genesis is titled the date.
Skittles “Root for The Rainbow” campaign featuring All-Pro Linebacker and weather-dude DeMarcus Ware and All-Pro Linebacker and weather-dude Luke Kuechly has created a mock weather forecast for the week in a lead up to Super Bowl Sunday. The game day forecast at the weather stations WCNC Charlotte and FOX31 Denver with Skittles meteorologists is expected to be sunny and pleasant, that is certain to rejoice all football fans. However, Skittles fans can expect free Skittles, if there is a rainbow on Super Bowl Sunday.
According to AdAge, The second consecutive Skittles Super Bowl commercial will star Aerosmith frontman Steven Tyler. The commercial marks the first time Skittles has featured a celebrity in a “Taste the Rainbow” TV commercial. Once again, DDB Chicago is the agency handling the work. Skittles, which is marketed by Mars-owned Wrigley, made its Super Bowl debut in 2015 with an ad called “Settle It” that had an arm wrestling theme.
