Five Ways Brands Can Use Facebook’s Enhanced Video Features

Facebook has enhanced the process of distributing and managing video on Facebook with customized distribution options and a place to centralize all video uploads with a Video Library.

Page owners, Brands and Publishers now have customized distribution options for videos on Facebook, while the new Video Library is a simple, centralized place to manage videos.

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With the addition of secret video, that allows publishers to share videos with whom they choose, the advertisers can use the option for exclusive sharing. This is particularly useful for sharing content with select group of people who have an access to the URL.

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With the newer features Facebook advertisers and publishers can now:
Edit a video’s metadata after upload, including adding subtitles or changing the video thumbnail.
Manage distribution options for videos, including prohibiting third-party embeds, publishing to News Feed, and more.
Search and filter videos by title, description and more.
View and manage secret videos.

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Six Key Mobile Video Trends For Advertisers and Publishers

LONGFORMA research report from IAB where 200 consumers above 16 years age owning a smartphone, across 24 countries were asked to respond to the Mobile Video Research , the key findings show that the long form video, more than 5 minutes, is watched by 36 percent of the viewers. The short form video, a more preferred format is watched by 58 percent Smartphone users. As high as 20 percent respondents in US & Canada choose to watch the entire TV show or a Full Movie on Smartphone.

Apps were seen as the preferred way to access the video content primarily because of the stable unobtrusive viewing with 48 percent audience preferring to watch mobile video only on apps.Videoapps
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As important as Social Media is for sharing Video with 68 percent viewers sharing video that they watch as high as 42 percent find Video Content via Social Media.

Apps are the preferred way to browse Video content allowing for program surfing across different networks and uninterrupted viewing.

As high as 82 percent want the ads to be personalized or tailored to their interests and 44 percent have seen video advertising in mobile video content.

“82% state that ads that appear in mobile videos should be tailored so they are of interest. This clearly indicates to brands and advertisers alike that being relevant—to context and/or to consumers and their habits/behaviour, is vital to drive engagement.”

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Video Content Seen As Most Trusted Source of Brand Content

According to research by Bright Cove, Video Content is the most trusted source of content and at the same time found it more appealing and also they were most likely to share video content. The Research was carried out among 2000 consumers globally;

79 percent of consumers favor digital content over traditional

More than one in ten,12 percent, prefer to consume content from brands on their smartphone, tablet or mobile application.

24 percent of the consumers surveyed said video is their ‘most trusted’ source of brand content. Explaining their choice, 44 percent said video was more ‘appealing’ to them, while engaging 28 percent, 29 percent found it authentic and 10 percent found it more shareable.

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Promoting Your Business With Facebook Native Video Could Increase Reach By 135 pc

Facebook Native video has the highest organic reach as reported by Social Bakers. With 27 percent of all videos being promoted, compared to 17 percent of photos – Video is more important in reaching the audience.  This implies that your business can increase  organic reach by 135 percent , on average, when you post a video instead of a photo.

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