Samsung Galaxy S4 Shows Us How to Launch a Global Brand Digitally

Samsung Galaxy S4 launched a digital ad with a “Grad Party” theme. Earlier in March the product was unveiled to a Global Audience highlighting the key product features with the Theme #Unpacked.

Highlights of Samsung Galaxy S4 Launch

1. Microsite for the brand with the Product Shots, Specs, Gallery and Digital Content for the Mobile Audiences

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2. Social Networking with Live Twitter Stream and Fb page cross-promoting the brand

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3. Live Digital event targeted at Global Audiences with a theme

4. Instagram updates themed #Unpacked with a Twitter stream dedicated to the event.
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