Samsung Galaxy S4 launched a digital ad with a “Grad Party” theme. Earlier in March the product was unveiled to a Global Audience highlighting the key product features with the Theme #Unpacked.
Highlights of Samsung Galaxy S4 Launch
1. Microsite for the brand with the Product Shots, Specs, Gallery and Digital Content for the Mobile Audiences
2. Social Networking with Live Twitter Stream and Fb page cross-promoting the brand
3. Live Digital event targeted at Global Audiences with a theme
4. Instagram updates themed #Unpacked with a Twitter stream dedicated to the event.