Samsung Galaxy Gear Advertising Taps into SciFi Nostalgia

Samsung is positioning it’s new Galaxy Gear as “the next big thing” in its first two ads, coyly tapping into our nostalgia for smartwatch tech from properties like Dick Tracy, Knight Rider, Star Trek, and even the Power Rangers. The ads share a few details of what the Galaxy Gear actually does in these ads — it’s mostly relying on the hope of a smartwatch powered future.

Shared on YouTube, the first spot shows off watches with advanced functionality — from Dick Tracy’s communication watch to KITT’s smart watch in Knight Rider. In Samsung’s second spot , film and TV characters are shown talking into their watches, including the Predator, Penny from Inspector Gadget and Agent 86 from Get Smart.

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Source: eMarketer, VentureBeat & Mashable