Flowers is one of the most searched terms around Valentine’s day with search peaking on the day. In Social Media, the activity on different social media channels and networks is dominated by flower companies with specific offers and brand promise.
From You Flowers and The Bouqs have promoted different offers with a discount to the Facebook, while 1-800-Flowers has focused on Twitter to create engagement with a Hashtag campaign.
Track Maven has shared a content marketing case study on Facebook Engagement for the two brands.
The Bouqs is generating four times as much Facebook content as From You Flowers, but still losing the engagement battle. With their Facebook content strategy, From You Flowers is working smarter, not harder, and the results are paying off.
Share of interactions on Twitter are led by 1-800-Flowers which launched a #WowMe Twitter party to get users engaged early in the offers.