Video ads on Instagram, from teasers of upcoming movie releases to simple recipes are giving measurable results, according to Instagram for Business Blog.
Banana Republic was one of the first video advertisers in the US. The videos that were used for advertising featured the looks that recreated the Winter look with the help of sketches. The retailer used a number of ad spots including a time-lapsed video ad.
The campaign was deemed to be a success with significant lift in ad recall and created brand association for fashion-forward retail.
Tips for Your Video Ads on Instagram
- Sound: All video on Instagram plays automatically without audio. It’s important to craft your videos spots as if they will play silently, and consider sound a plus.
- Motion: As a general rule, consider having motion in the first few frames of your video to capture attention. Instagram found that your audience might overlook video if they don’t notice movement, and assume it’s a still.
- Pacing: Even though it’s only 15-seconds long, approach the rhythm of your film deliberately. Consider how it will affect the tone, emotion, mood and story. And keep in mind that with the looping feature, your video will automatically replay.
- Perspective: Consider camera position and its affect on an audience. When a camera is low, it can make the subject feel intimidating. Viewers may feel more in control with an elevated camera position.
Nike has effectively used Video strategy to create engagement for new launches. To learn more on promoting your brand using Instagram, Click here.