According to the survey by NRF, the average person celebrating Valentine’s Day will spend  USD 142.31 on candy, flowers, apparel and more, up from USD 133.91 last year. Total spending is expected to reach USD 18.9 billion.

Discount  and department stores 35.2 percent 36.5 percent, respectively, will be among the most visited locations for those looking for the perfect Valentine’s Day gift, as will specialty stores 19.4 percent and florists 18.7 percent. One-quarter 25.1 percent say they will shop online and 13.3 percent will shop at a local or small business to find something unique for their loved one.

53.2 percent plan to buy candy for the sweet holiday, spending a total of USD 1.7 billion,

One in five – 21.1 percent are planning to buy jewelry

37.8 percent will buy flowers, spending a total of USD 2.1 billion

More than one-third  35.1 percent will spend on plans for a special night out, including movies and restaurants, totaling $3.6 billion.

Celebrants will also spend nearly $2 billion on clothing and $1.5 billion on the gift that keeps on giving: gift cards.*

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