Starbucks has paired itself with Match.com to create the Biggest date and a campaign that positions the brand to be an ideal companion to hang-out with.
The idea for the app’s new section builds on data from Match that 3 million of its members use coffee-related keywords to describe themselves on the site.
On Feb. 13, Starbucks will turn its stores into what it is calling the world’s largest Starbucks date. To celebrate the date, the coffee chain’s menu will feature a few special coffee and pastry deals—like a raspberry mocha and cookie—for USD 5.
Starbucks is basking in the success of Mobile App with other newer services such as Mobile Ordering Service, enabling mobile forays.
In its financial quarter ending December 28th, Starbucks had in excess of 13 million mobile app users in the United States—contributing to approximately 16 percent of transactions.
“We continue to see broad customer acceptance and adoption of our mobile payment technologies,” Schultz said. “Today in the U.S. alone, over 13 million customers were actively using our mobile apps. And we are now averaging more than 7 million mobile transactions in our stores each week—representing 16% of total tender. That’s more than any other bricks-and-mortar retailer in the marketplace.”
