Mobile or Short-Form video has gained the spotlight for consumer engagement for brands with videos being looped on Vine and liked on Instagram. For product marketing here are four ways that brands are using short-form Video to promote product benefits in a unique way.

Highlight the Product Feature that you want to promote in your Mobile Video by zooming in on the feature and encapsulating the benefit with a caption.

Create a unique event with celebrity endorsement to create greater product appeal.

Create a teaser with the product inviting audiences to a unique show or an event.
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Create special effects that highlight a specific feature with the mobile video.