According to a report based on a survey conducted by NRF, more than three-quarters- 75.8 percent of American adults will watch the Super Bowl this year with men at 83 percent more likely to watch it.

In terms of the age demographic, 83.1 percent of 18-24-year-olds expecting to tune in versus 66.8 percent of adults aged 65 and older.

In another survey by SOASTA nearly 46 percent of viewers plan to use apps while watching the game. Facebook and Twitter are likely to dominate the second screen. The survey was conducted online by Harris Poll on behalf of SOASTA from Jan. 21-23, 2015 among 2,057 adults, 1,496 of whom own smartphones or tablets.

“One-third (32 percent) of smartphone/tablet owners say they will use social media apps like Facebook and Twitter, followed by sports apps like ESPN and Sports Illustrated (20 percent) and games such as Candy Crush Saga and Trivia Crack (19 percent)”. Men ages 18-34 are more likely than their older counterparts to use video apps like YouTube and Vine (47 percent), food delivery apps like Grub Hub and Seamless (28 percent) and dating apps like Tinder and OK Cupid (14 percent). (more…)