Mobile has gained share as the primary device of research gaining over Desktop only research, with share of mobile research increased to 13 percent from 11 percent. For Mobile Buyers the share of research on Mobile only is as high as 52 percent, as shared by eMarketer.

According to the research study based on 1.7 billion transactions and USD 720 Billion in sales shared by Criteo, App buyers convert faster than the Mobile browser shoppers.